Begin your search of the AGOSR Open Access Database

Search

Reset
Results: 1
Cover Image for Seller Reviews and Consumers' Perceptions of Trust, Risks, and Uncertainty View Article
Seller Reviews and Consumers' Perceptions of Trust, Risks, and Uncertainty
Jing Yang, Rathindra Sarathy, Tao Wu
Oct 01, 2019
Based on the principal-agent theory, the authors posit that seller-related uncertainty is derived from buyer (the principal) fears of hidden information (information asymmetry) and hidden action (seller opportunism) on the part...
Business Process Management Business and Management Business Information Systems
Published by: IGI Global